Born on a Greek beach, raised on a Tennessee farm
That's them — the actual Gelato Brothers — in the water at Vouliagmeni, Greece. Our family's first trip to the little coastal town was in 2010, and we kept coming back summer after summer.
Just up from that beach sits a little shop called Waffle House — nothing like the American one. Gourmet espresso pulled properly, waffles hot off the iron, fresh gelato in the case. Summer after summer it was the family's daily ritual, and every year the same question came home with us: why doesn't East Tennessee have this? In June 2016 we registered GelatoBrothers.com and got to work on our first shop.
The shops, the kiosk, the garage
2010 · The first summer
The family's first trip to Vouliagmeni — and the Waffle House ritual that started it all.
2016 · The plan
We register GelatoBrothers.com — named for the three brothers in that photo — and start building the flagship.
March 2017 · The flagship
Our first shop opens — waffle irons, a gelato case, and a proper espresso machine, just like the shop on the beach.
2018 · The trailer
About a year in, we build the catering trailer — and weddings and events start finding us.
The three-location years
At our peak: the flagship, a West Town Mall kiosk, and a spot at the South Side Garage in south Knoxville.
Over the next five years, one by one, the storefronts wound down — retail is a hard road. But the trailer never slowed. The part of the business that let us bring the experience to people — their weddings, their parties, their offices — turned out to be the part people loved most. That model stands today, and it's the whole heart of Gelato Brothers.
Greek spark, Italian soul
The idea was born on a Greek beach — but the craft we fell in love with is Italian. Today we're known as an Italian gelato & espresso truck: authentic Italian gelato, fresh-pulled espresso from our little Italian Nuova Simonelli, and the Brogato® — our take on the affogato.
Home is the farm now
Home base is the family's Scottish Highland cattle farm — Cedar Pond Farms in New Market, Tennessee — where everything is baked and prepped today: Brodallions® come off the German bakers in the tractor-barn work room, made with eggs from our own chickens and ducks.
Most days you'll find our little gelato trailer at its home in the farm's corral garage, serving farm-experience guests — and on wedding weekends it rolls out to venues across East Tennessee. The Milkhouse self-serve shop is open anytime for Tak-A-Way packs, and our micro shop in the Grand White Barn's commercial kitchen serves weddings, corporate events, and private parties held there.
Come taste the story
Book the trailer for your wedding or event — or find us at the farm.
Check availability & bookOr call 865-630-0107 · Cedar Pond Farms · New Market, Tennessee